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Back to THE BARRIERS TO ACCEPTANCE OF CHANGE
THE BARRIERS TO ACCEPTANCE OF CHANGE
Author/Editor:
Elmer Devor
Description
Back to THE BARRIERS TO ACCEPTANCE OF CHANGE
A treatise, along somewhat psychological lines on selling an idea. Covers types of resistance to ideas, types of reaction to such resistance. Then goes into why and how ideas are put over; listing axioms and pointers for such selling effort. Paper no. MM65-172 (Formerly 766)
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